Advertising is an advertising communication which uses an openly advertised, non-identifiable message to advertise or sell a commercial product, service or concept to the general public. The most common types of advertisements are print media – such as newspapers, magazines and billboards – and billboard and television ad. Other kinds of advertising may include giving away free samples, or having sponsors participate in a contest. Sponsors of an advertisement are typically other companies wishing to market their goods or services in the marketplace.
Print advertising is the most well-known type of advertising, and consists of posters, pamphlets, booklets and billboards. The medium is usually very brightly colored and often includes the brand logo. Printed advertising can also be put out in the form of postcards, envelopes and postcards. PPC (pay per click) advertising is an innovative advertising strategy that pays every time someone clicks on the advertisement.
Television advertising is popular because it is very visible, can be seen from a distance and can be focused on specific markets or audience segments. Cable TV advertising is not as obvious, but can be just as effective because of the targeted viewing areas it targets. Most television advertisements show a series of rotating pictures or one static image. The purpose of a television advertisement is normally to get as much user information as possible, while creating brand building for the advertiser.
The main benefit of using advertising is that it can reach a large target market very quickly, through direct contact with the potential customers. Advertisements should be designed so that they appeal to the potential customers. Potential customers will be more likely to purchase a product or service if they find it attractive, or even useful. Brand building refers to creating a sense of association between the brand and its products and services, such as the association between a given brand and good taste, or vice versa. A common example of this would be an advertisement showing a model in a bikini. The model may be a model for a particular brand, but the message the company wants to convey to its potential customers is that they are looking for sexy body models. Visit NZ marketplace to understand what chances you have.
Advertisements can be either a visual representation or a textual representation. Examples of visual representations are billboards, posters, TV and radio advertisements. Textual representations can be as simple as text in print, or complex as illustrations and images in a magazine or newspaper ad. Advertisements may also contain animations or sounds, which can further increase their appeal to the target market. The effectiveness of any form of advertising depends on its relevance to the target market.
The most successful types of advertising are usually those that stand out from the rest of the content on the internet, television and radio. These advertisements are usually the ones that require the viewer to take action in order to respond to the advertisement. Advertisements that provide information that is relevant to the product or service they are promoting are more likely to attract customers. Similarly, outdoor advertising such as banners, posters and hoardings tend to be eye-catching, while advertisements that provide entertainment value such as videos and commercials will have a higher chance of being watched by customers.